Instagram and Threads are changing. How do we take advantage of this?
Social networks never stop, and the latest updates from Adam Mosseri bring some major changes to both Threads and Instagram. Some of these are long-awaited, others are stirring up controversy. So let's find out what new features Meta is introducing and how can we take advantage of them?
Ability to schedule posts to Threads
Finally. The ability to schedule posts on Threads is a huge win for both content creators and brands. If you manage multiple platforms, you don't have to keep track of exact publishing times manually. Just schedule a post and have it published automatically.
How to take advantage of it: Scheduling posts allows for a better content strategy. No more haphazard posting, but a carefully thought out schedule.
Clear analytics for individual contributions
Threads is gradually introducing detailed Insights for individual posts, which will make it easier to track their performance. This means better insight into what's working and what's not.
How to take advantage of it: If you manage your account strategically, analytics can help you understand what type of content resonates with your audience and when the best time to publish is.
New "tall grid" changes the visual style of the Ig profile
If you've noticed that your Instagram feed looks different, you're not alone. Meta is testing a tall grid on your profile that changes the layout of your posts. So far, it's elicited mixed reactions - some are excited, others are grumbling. Mosseri admits it was a mistake not to inform users in advance.
How to take advantage of it: If the new grid takes hold, it can help present content in a more visual way, especially for fashion and creative creators.
Direct posting to the grid without publishing to the feed
We don't always want every post to overwhelm our followers' feed, but we also want to maintain a consistent visual identity for the profile. The new ability to add content directly to the grid allows us to do just that - posts will appear on the profile, but will not appear in the main follower feed.
How to use it: ideal for those who want to carefully edit the aesthetics of their profile without overwhelming followers with too many posts.
Instagram extends the length of Reels to 3 minutes
Instagram now allows Reels up to three minutes. While Meta still prefers short video content, the move is meant to give creators more room for creativity.
How to take advantage of it: If you're creating educational videos, storytelling, or deeper content, a longer format allows for a more natural flow without having to break it up into multiple parts. Great for fashion hauls, recipes, training videos or more detailed tutorials.
What's next?
Adam Mosseri admitted that some of the changes had provoked mixed reactions and promised to make communication more transparent in the future. Both Instagram and Threads are still evolving, and new features will continue to be tweaked based on feedback from creators.
News gives us more control over planning, analytics and visual presentation. They allow us to create and share content more effectively, engage in discussions and tailor our strategy to match what people are looking for on the platforms.
How do you perceive these changes? Scheduling posts and longer Reels are definitely a step in the right direction, but the new grid on Instagram?
