How to get customers to create content that sells (and still entertain them)
Do you want more UGC but feel that customers are not as shareable as they could be? Maybe the problem lies elsewhere than in the audience. Maybe the right impetus is missing. And a bit of psychology.
How to turn passive followers into active brand ambassadors
You have thousands of followers, but when you post, only a few people respond? Numbers are nice, but the real power of a brand is in the community. Your followers can be just silent observers - or they can become your loudest supporters. Just give them a reason to get involved.
UGC or influencer marketing? How to choose the right strategy for your brand
In digital marketing, one of the key questions is how to effectively reach your target audience while building trust and engagement. When planning a campaign, many brands find themselves in a dilemma - should they invest in user-generated content (UGC) or influencer marketing?
Pinterest keyword strategies for beauty and fashion brands
In a digital world where visual content reigns supreme, Pinterest is an effective channel for beauty and fashion brands. This platform is more than just a digital bulletin board. It's where trends are born and, more importantly, where purchasing decisions are made. But success here is no accident.