How do you find an influencer who will authentically represent your brand?
Looking for an influencer and feel like it's a needle in a haystack? Expensive collaborations that don't deliver results, followers who don't respond, and content that feels artificial - we know this all too well.
How to turn passive followers into active brand ambassadors
You have thousands of followers, but when you post, only a few people respond? Numbers are nice, but the real power of a brand is in the community. Your followers can be just silent observers - or they can become your loudest supporters. Just give them a reason to get involved.
UGC or influencer marketing? How to choose the right strategy for your brand
In digital marketing, one of the key questions is how to effectively reach your target audience while building trust and engagement. When planning a campaign, many brands find themselves in a dilemma - should they invest in user-generated content (UGC) or influencer marketing?
How to create a visually appealing Instagram feed
Networks today are literally crammed with content and visual noise. So it's no surprise that simplicity and aesthetics are becoming key to engaging your followers. A simple but appealing feed can strengthen your brand and attract more clients.
How often to post on Instagram according to the platform's boss
Adam Mosseri, the head of Instagram, recently shared an interesting opinion regarding the frequency of posts on this popular social network. Many users fear that if they post too often, they may lose some of their followers. Is this true?
How to make social media more effective by recycling content
Social media plays a key role in many brands' marketing strategies, and it can be a challenge to maintain a consistent and quality flow of content. That you have to constantly have something new for your followers? Quite the opposite. One way you can greatly streamline your efforts is by recycling content.
Meta will expand AI-generated content tagging
Meta has decided to expand its policy of tagging AI-generated content in its apps. The move is in response to the ever-increasing presence of AI-generated posts flooding the internet.
Pinterest keyword strategies for beauty and fashion brands
In a digital world where visual content reigns supreme, Pinterest is an effective channel for beauty and fashion brands. This platform is more than just a digital bulletin board. It's where trends are born and, more importantly, where purchasing decisions are made. But success here is no accident.