1. Planning Posts on Threads

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Finally. The ability to schedule posts on Threads is a big win for content creators and brands. If you’re managing multiple platforms, you no longer need to manually track the exact posting time. Just schedule the post and let it go live automatically.

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How to use it: Post scheduling allows for better content strategy. No more random posting, but a carefully planned calendar.

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2. Post-Level Analytics

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Threads is gradually introducing detailed insights for individual posts, making it easier to track performance. That means better understanding of what works and what doesn’t.

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How to use it: If you manage your account strategically, analytics help you understand what kind of content resonates with your audience and when the best time to post is.

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3. New Tall Grid Is Changing the Look of Instagram Profiles

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If your Instagram feed suddenly looks different, you’re not alone. Meta is testing a tall grid on profiles, which changes the layout of posts. Reactions have been mixed. Some users love it, others not so much. Mosseri admitted it was a mistake not to inform users in advance.

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How to use it: If the new grid sticks around, it could be a powerful way to present content in a more visual format, especially for fashion and creative creators.

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4. Posting Directly to the Grid Without Publishing to Feed

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Sometimes you don’t want every post to flood your followers’ feed but you still want to keep a consistent profile aesthetic. The new option to add content directly to your grid lets you do just that. The post shows up on your profile but not in your followers’ main feed.

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How to use it: Perfect for creators who want to carefully curate their visual identity without overwhelming followers with too many updates.

5. Instagram Extends Reels to 3 Minutes

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Instagram now allows Reels up to three minutes long. While Meta still favors short-form video, this update gives creators more space for storytelling and creativity.

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How to use it: If you’re making educational videos, storytelling content or anything that requires more depth, the longer format allows for a smoother flow without breaking things into multiple parts. Ideal for fashion hauls, recipes, workout videos or more detailed tutorials.

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6. What’s Next

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Adam Mosseri admitted that some of the changes triggered mixed reactions and promised more transparent communication in the future. Instagram and Threads continue to evolve and new features will be adjusted based on creator feedback.

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These updates give us more control over scheduling, analytics and visual presentation. They allow us to create and share content more effectively, engage in conversations and adapt our strategy to match what people are really looking for on the platforms.

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How do you see these changes? Post planning and longer Reels are definitely a step in the right direction but the new Instagram grid?

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