Zoomtech®
intro
Born in the Czech Republic, Zoomtech® creates patented roller blinds where technology meets design. Serving Europe’s premium architecture and high-end living projects, its systems redefine how spaces look and feel. Celebrated with top awards for innovation and quality.
project overview
client
zoomtech®
category
interior design
year
2019
solution
the intense brand™
services
SOCIAL MEDIA STRATEGY, visual identity, webdesign, social media
target market
europe
The problem
Bematech, a shading manufacturer with 25+ years of history, created Zoomtech®. A patented roller blind system for large-scale projects.
But technology alone wasn’t enough. The challenge was to position Zoomtech® as a premium brand, win the trust of architects and designers, and secure its place as both a design icon and technology leader.
But technology alone wasn’t enough. The challenge was to position Zoomtech® as a premium brand, win the trust of architects and designers, and secure its place as both a design icon and technology leader.
the solution
We built Zoomtech® from scratch. Defining its B2B positioning, creating a minimalist identity, and developing an online presence that highlighted both innovation and real applications.
By targeting architects and designers across Europe, we established a professional community and positioned Zoomtech® as an authority in modern shading systems.
By targeting architects and designers across Europe, we established a professional community and positioned Zoomtech® as an authority in modern shading systems.
service 1
SOCIAL MEDIA strategy
We analyzed how architects and designers choose shading solutions and built a B2B strategy to position Zoomtech® as a premium innovation brand.
By targeting design studios and architects through digital channels, combining design storytelling with technical proof, we gave the brand authority and credibility in the professional community.
By targeting design studios and architects through digital channels, combining design storytelling with technical proof, we gave the brand authority and credibility in the professional community.
persona analysis
Our strategy targeted two key layers. The core audience were professionals — architects, interior designers, developers, and design specialists looking for reliable, premium solutions.
Alongside them, we built brand awareness in the B2C space, reaching end customers inspired by modern architecture and design. Distributors of shading systems formed an additional segment, expanding Zoomtech® into broader industry networks.
Alongside them, we built brand awareness in the B2C space, reaching end customers inspired by modern architecture and design. Distributors of shading systems formed an additional segment, expanding Zoomtech® into broader industry networks.
service 2
Visual identity
We designed a minimalist and precise identity that mirrors Zoomtech’s® innovation. The neutral palette of black, grey, and white highlights clarity and technical precision.
Paired with modern typography and a structured web design, the brand speaks directly to professionals. Confident, consistent, and built for trust.
Paired with modern typography and a structured web design, the brand speaks directly to professionals. Confident, consistent, and built for trust.
typography suite
We built a typographic system that
is clean, modern, and highly functional. The result is a visual language that feels minimalist, confident, and perfectly aligned with Zoomtech’s® innovative character.
is clean, modern, and highly functional. The result is a visual language that feels minimalist, confident, and perfectly aligned with Zoomtech’s® innovative character.
service 3
Webdesign
We created a web concept built
for B2B communication. Clear, minimalistic, structured, and easy to navigate. Every element was designed to showcase Zoomtech’s® patented technology while making the benefits instantly understandable for partners and clients.
for B2B communication. Clear, minimalistic, structured, and easy to navigate. Every element was designed to showcase Zoomtech’s® patented technology while making the benefits instantly understandable for partners and clients.
service 4
social media
We built Zoomtech’s® social presence from scratch in a purely B2B environment. The content strategy focused on inspiring and educating architects and interior designers with real applications, technical innovation, and design-driven storytelling.
Instagram & Facebook
From zero, we grew a professional community of over 1,200 architects and designers. Content highlighted product applications, behind-the-scenes insights, and technical advantages. Turning the channels into trusted hubs for professionals.
We transformed Pinterest into a visual library for architecture and design projects, generating more than 200,000 monthly impressions.
It became a source of inspiration for professionals and a showcase of how Zoomtech® fits into real spaces.
It became a source of inspiration for professionals and a showcase of how Zoomtech® fits into real spaces.
the resultS
We elevated Zoomtech® into
the spotlight of European architecture and design. By building visibility, credibility, and influence across digital channels, we helped the brand gain international recognition. Sealed by the 2024 R+T Innovation Award Gold Medal.
the spotlight of European architecture and design. By building visibility, credibility, and influence across digital channels, we helped the brand gain international recognition. Sealed by the 2024 R+T Innovation Award Gold Medal.
the performance
1,200+
Architects & designers on Instagram
200,000+
Monthly Pinterest impressions
10,6 %
Engagement rate
testimonial
“We started working together before the brand was launched on the market. They helped us set the strategy, visual identity, web design, and took care of expanding brand awareness. A higher number of quality follower profiles was achieved, matching the criteria of the defined target group. I especially appreciate the excellent communication and outstanding knowledge of how social media works.”
